Strategic alignment – Ensure that your partner’s vision, mission, and goals align with yours. Look for companies that share a common purpose and are committed to similar values. It’s no use presenting a green brand image when your partners are leaders in neglecting the environment, for instance. Complementary capabilities – https://b2b-collaborazione19874.bmswiki.com/5022081/il_lato_migliore_della_b2b_commerciante